Sales figures for top soda companies are easing, as national and global economic downturns start to lessen, and additional consumer sales are directed towards the soda markets.

For soda vending, this could show an increase in sales at the vending machine, as consumers with newly found jobs or money in their pockets look for convenience from soda vending.

The soda industry felt the smallest drop in sales volume, since 2006. Overall, Coca-Cola and PepsiCo have some decline in sales volume, and Dr Pepper Snapple showed some increase.

The overall volume for the soda industry was 9.4 billion cases, which is around similar volume for the industry, back in 1996. When the recession was at its peak, during 2008 and some of 2009, the soda industry saw its peak in decline of sales volume as well.

Helped by the energy soda market, from such products as Red Bull or Monster, the dollar value of the soda industry grew, from 1.6% percent to $73.9 billion dollars last year.

The third top player in the soda market, Dr Pepper Snapple Group Inc, saw the volume of its carbonated soda drinks rise 4.8% percent last year, helped by the inclusion of the Crush brand with Pepsi's distribution system and the introduction of Dr Pepper Cherry.

Two other soda brands posted sales volume increases; Diet Dr Pepper and Diet Mt Dew, which are owned by PepsiCo. Energy soda and private label soda performed well, and Red Bull posted sales volume increases as well.

As the recession continues to cool down over the period of 2010 and beyond, it could be a remarkable time to invest in soda vending. Diet, and energy soda industries continue to grow, and the overall soda market is starting to feel less pressure from this recent economic downturn.

Contact United Marketing, or call us at 1-800-877-1335 for questions, information or purchasing of soda vending. We have vending machine experts ready to answer your questions.