With the reports of first-quarter earnings of both PepsiCo, and Coca-Cola on the media radar for this week, there are newfound interests in some of the innovations for these companies. Many "green" innovations improve the image of a company, and also add an increased marketing, and brand awareness. At United Marketing, we have many moneymaking opportunities with our soda vending machines, which are also constructed with green in mind; they comply with CFC-free standards, and have an expertly designed consistent cooling system for the best kind of efficiency. The Data The beverage industry in the United States is said to produce 224 billion of bottles, and other plastic containers in 2008. Overall, that is a large amount of trash that adds to the heap of overcrowded landfills, or worse yet, your lawn. Dream Machines, by PepsiCo Waste Management is working with PepsiCo, and a nonprofit agency, Keep American Beautiful, to develop "dream machines." Thousands of the new recycling dream machines will accept plastic bottles, cans and other recycle-worthy containers at gas stations, and other convenience store like locations throughout the nation. Coca-Cola's Recycling Efforts Coca-Cola has also put forth a green plan. In 2009, it started to work with United Resource Recovery, to create the world's largest facility, meant to recycle PET-based plastic bottles, into new containers. In addition, Nestlé worked with Waste Management to bring recycling areas to around 70 Whole Foods stores. The Reason for Going Green Plastics employed in the use of soda, and other juices, known as "food grade" plastics are based on PET, which is a petroleum product. When oil prices fluctuate, the price of making these plastic bottles increase. Using recycled PET plastic bottles helps cut down on costs associated with making new bottles, and it also reduces the overall carbon footprint of the process. Recycling is a way to reduce the overall petroleum used in the supply chain. The Overall Effect Recycling efforts, and other green investments like this help improve the brand power of a company. Although it is reported that the overall attention to green efforts are becoming cliché, as consumers who are inundated with green-terminology are starting to ignore the word. In response to that, Pepsi is giving people who use the new dream machines an incentive. An accessible computer kiosk will be available at some dream machine locations, which will give users points for every bottle, which can be used for various recreational activities; tickets to the movies, for example. Conclusion Green efforts, such as PepsiCo's, highlight the increased attention towards providing a brand that is not only capable of delivering on its marketing focus, but also as an aside, on its earth-friendly, capabilities. The merging of PepsiCo and the dream machines are great examples of this type of branding. Contact United Marketing Contact Us, or call at 1-800-877-1335 to buy a soda vending machine. We have vending machine experts ready to answer your questions. |