 For the promising entrepreneur, a snack vending machine could be a valuable moneymaking choice. And for the products that you can include in your snack vending machine, many of them could be from Kraft; sales look to be rising once again for this snack giant. Kraft Foods Inc., a highly recognized snack company, and globally, the second largest food company, is expected to release first quarter 2010 earnings this Thursday. Kraft Foods Inc., is based in Northfield, Illinois, and offers snacks of all kinds of varieties. From cheeses, to cookies, Kraft has a large variety of snack offerings.
Kraft Foods Inc., is split between three divisions, America, Europe and Developing Markets. It is reported that in 2009 the total revenue for all the divisions was $40.386 billion dollars.
Recent news surrounding Kraft points to the acquisition of the British company, Cadbury, who is a confectionary powerhouse in England. Kraft expects that this deal will add $0.05 per share to their future earnings, and it will expand their current offerings and competitive market presence, globally.
Chocolate Consumption on the Rise
With a small dip in sales towards the end of last year, chocolate is once again rebounding, as consumers reach for more this year. According to data provided by the research company, Nielsen, Kraft and Cadbury sales, primarily of chocolate products rose 10% over the past 52 weeks in the United Kingdom; for the first quarter, the gain was a bit more, up to 17%.
What had caused many consumers to look away from chocolate were the price increases that chocolate experienced over a two-year period. However, it is noted that many consumers have adjusted their outlook on the price of chocolate, and now are purchasing more frequently now: marking the increase of sales in Europe and the United Kingdom.
This is why Kraft found it valuable to purchase the British confectionary giant, Cadbury. Kraft says that chocolate is almost like a "win win" situation, because consumers will undoubtedly enjoy chocolate, and chocolate based snacks. In their words, the market is somewhat "inelastic" because of the consumer attachment to chocolate.
First Quarter 2010 Kraft Earnings: Expectations
Eighteen Reuter's analysts were polled to find out what Kraft could announce Thursday. Expectations are as follows: Kraft is expected to earn $0.45 per share in the first quarter of 2010, and the estimates range from $0.40 to $0.50, with revenue figures around $10.95 billion dollars.
The previous first quarter for Kraft was similar, $0.45 per share; however, revenue was down last year in the first quarter for Kraft, to $9.396 billion dollars, due to currency issues, and financial impacts globally.
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