This competitive soda giant has been such a staple to the drink vending machine owner, and it continues to be. With a vending machine business, you can enjoy being your own boss, and maintaining flexible work hours - as you build-up a moneymaking business. So stay competitive like Coca-Cola, and check out sample vending machine opportunities to see if this kind of business style fits you.

But many ask the question: Just how has Coca-Cola stayed competitive in the market? And what have they done to keep afloat in the competitive marketplace? These questions are vital to understanding the business practices and behind-the-scenes happenings of this large soda giant.

From the year 2000 to 2009, Coca-Cola increased its net income from $2.18 billion dollars to $6.82 billion - that's impressive, no matter from what perspective that you view it from. What Coca-Cola has attempted with success is developing potential markets and expanding on their solid base of marketing expertise already; this is the core idea behind the success of Coca-Cola.

Their effort at improving their sustainability in the marketplace is one recent example of their competitive edge. The company will work to become more eco-conscious in their day-to-day tasks. With the focus on recycling efforts, and newer technology in vending machines that offers very little carbon emissions, they'll be sure to keep an edge on the market and stay current with everyone else.

Another example of this marketing expertise is Coca-Cola's recent acquisition of Coca-Cola Enterprises (CCE), which is their primary bottler in the United States. With this purchase, they are able to streamline operations, and integrate more effectively with their core business unit. Overall, they'll be able to develop fair returns, and be able to "float" their assets in a global manner.

They've successfully merged distribution and their core business efforts together, thereby creating a powerhouse of potential. For example, they are also the makers of the favorite energy drink Monster. With their distribution capacity, they are able to market, and deploy brands most effectively - maintaining a large presence in the beverage industry. With this focus on distribution, they can also track the wide range of products that they are involved with on a day-to-day basis.

The company just recently introduced HFC-free vending machines on Capitol Hill, thereby almost eliminating the carbon emissions of their machines versus the older style. This example positioned them as a strong competitor in the market of energy efficiency and convenient beverage offerings.

Coca-Cola has a great position in the global market. With over 70% of their profits originating from outside of North America, they remain strong players in the sphere of the global beverage industry. This is one of the key elements to staying strong in a 2010 atmosphere of competition. Things are simply going global, larger and increasing in scope. So Coca-Cola chooses to go with the rising tide, instead of against it.

Along with their global presence, Coca-Cola has remained a strong player in the beverage market, even during tougher economical times. As of the first quarter of this year, the company had gained nearly a 20% profit for their first quarter 2010 results - strengthened by their global market presence.

Some challenges for the company will include the recent attention towards the increased prevalence of obesity related factors in America - mostly paying attention to the effect of sugary drinks on that health-related segment of society. Some examples of this health-conscious focus include schools that have removed sugary drinks from their lineup of vending machines and offerings.

The company, including competitor PepsiCo have set their expectations high for this year; to remain strong players in the beverage market, and increase the attention towards the hard-hitting topics of what's happening - including the focus on energy efficiency, global presence and distribution/bottling integration and overall management.

And if earning extra income seems like a great idea right now, and if you're looking for a great moneymaking opportunity - consider a vending machine business. If you wish to buy a drink vending machine, don't hesitate to contact us, or call 1-800-877-1335 for additional information. We have vending machine experts ready to answer your questions.

For additional information on the success of Coca-Cola, check out "Why Coca-Cola Is 100+ Years Old and Still Growing Strong" on seekingalpha.com.